What is Fairtrade?

Many farmers and workers in developing countries struggle to provide for their families. Poor market access and unfair trade rules often mean that the price they get for their crop does not cover the cost of production. Fairtrade is a rapidly growing international movement which seeks to guarantee a better deal for farmers and workers in the developing world. A product that is Fairtrade certified carries a label, the FAIRTRADE Mark.

Who is behind Fairtrade?

The Fairtrade Foundation is the independent certification body in the UK that licenses the FAIRTRADE Mark to products which meet Fairtrade standards. The Foundation is part of an international network of 20 organisations that are members of the standards setting and certification body Fairtrade Labelling Organisations International (FLO)

Fair Trade and Purely Organic teas - Workers who produce Purely Organic Teas receive a fair wage. Both Purely Organic and the Greenfield Estate are registered as fair trade businesses and adhere to the principles set out by the Fair Trade Labeling Organisation (FLO).

• Community - Profits from the sale of Purely Organic teas are used in the local community of the Greenfield estate to directly benefit those who live there.

Today, there are 548 certified producer organisations, representing almost 650 traders, and over 800,000 families of farmers and workers (which we estimate as being 5 million people), coming from over 58 countries in Africa, Asia and Latin America.

The Fairtrade registers are lists of producer co-operatives and other organisations approved by (FLO), an umbrella body of independent national initiatives including the UK’s Fairtrade Foundation. Companies wishing to use the FAIRTRADE Mark on their products must buy from these registered producers.